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TJ71 – Co-Authored Content: 40,000 Words That Established A Personal Brand ~ Aaron Agius

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  Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it. You write, you get the reward. This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of words for QuickSprout.com. His name didn’t appear as the author, and […]

TJ69 – Content Strategy: Marketing Your Business With Content People Care About and Trust ~ Dan Norris

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  We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over […]

TJ37 – Content: Distribution To Shock With Chad Pollitt

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  From owned media to earned media, from distribution to “shock” Traffic Jam 37 is packed full of all things content. Joining James on this week’s episode is inbound marketing specialist Chad Pollitt from content promotion agency Digital Relevance. We discuss how to avoid content shock and where it’s problem really lies, how to get your […]

TJ36 – You-tility Marketing – Why Standing Out Online Is About Help, Not Hype With Jay Baer.

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  Today’s guest is a 100% “hype free” marketer. On this episode Jay Baer from Convince and Convert explains why commanding attention on the web, and in the hearts and minds of your customers is created by helping not hyping up your customers.  Jay’s approach to marketing requires us to radically rethink old school practices […]

TJ34 – Inbound Marketing: Using Other People’s Audiences As The Source For No Sales Force with Eric Enge

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  Eric Enge requires no sales force. His successful digital consultancy Stone Temple Consulting gets 100% of its customers from inbound marketing. No cold calling, no hard sales just a steady stream of prospects picking up the phone and asking “how do we get started?” How does Eric create such a predictable flow of sales […]

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