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Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up and now retargeting provide us marketers with second chance to persuade […]
SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher Google, by far, has the greatest market share of all search engines world-wide. So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should display your wares on Google. Google has virtually limitless information about the who, what, […]
Why do all the hard graft manually when you can automate? Getting some of those marketing tasks off your plate might just be what you need to free up your business for the next level of growth. Todays guest helps companies uses automation and email marketing as a “high-yield business builder to drive, consistent engagement […]
Displaying ads to a specific site visitor as they surf innocently around the web, hours or even days after they visited your site is targeted at least, as much as ‘stalking’ if you take an extreme view. There is no doubt retargeting or remarketing as it is also known is one of the most powerful […]