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TJ60 – Media Buying 101: How To Maximise Your ROI From Paid Traffic with Charles Kirkland

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Since banner ads are largely ignored by consumers, you might assume that you, the marketer, should ignore them too. Whilst this is largely true, due to developments in technology giving us better insights in to our audience and more precise ways to target them, online ads in the right hands are perhaps more effective than ever before. […]

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