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Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Keeping track so far? If not, then here’s the rub. 64% of your marketing […]
With many brands experiencing lower than ever visibility it seems that advertising is a necessity if you want visibility in the Facebook News Feed. Getting started on Facebooks Ads platform is easy, but getting real results requires insight and an in depth understanding of the tool. Facebook do provide training, but some of the biggest […]
On this landmark 50th show we discuss how you can quickly position yourself as the No.1 authority in your industry, by harnessing micro-specialization and major media. Using the quick fire, multi-pronged approach (shared here), you can very fast establish authority in a brand new niche, and then get yourself global exposure on some of the largest media outlets […]
If you are hosing traffic at your website and it’s full of holes, you are leaking money, probably lots of it. Peep Laja uses the analogy that your website is like a bucket and that you need to plug the holes in it to stop visitors, leads and sales leaking away. There are literally thousands […]