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TJ23 – Email List Building with Facebook – Amy Porterfield

TJ with James and Amy Porterfield WATERMARKED

 

Starting her career in marketing with Harley Davidson and prominent motivational speaker Anthony Robbins, Amy Porterfield burned her bridges and dived deep in to social media marketing. 2 years out of Robbins, Amy was approached by Wiley to co-write Facebook for Dummies and she’s not looked backed since. She’s now considered one of the foremost experts on Facebook marketing, a reputation she has gained in part through her highly commended FBInfluence program.

In this episode, Amy Porterfield joins James Reynolds and shares her secrets to building an email list using Facebook Promoted Posts. It’s a strategy Amy sites as “building her business” and she’ll share with you exactly how you can build your email list and business with this strategy too.

EPISODE HIGHLIGHTS:

  • Importance of Facebook Marketing
  • Effective Offer/ Giveaway
  • LeadPages Study
  • What Your Audience Wants
  • Opt in Page In/Out Facebook
  • Running Facebook Ads
  • Effective Lead Pages Template
  • Facebook Power Editor
  • Facebook Ad Costs
  • Image Content
  • Sequencing Your Ads

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Hello! You’re tuned in to Traffic Jam, this is episode#23, I am your host James Reynolds and you’re tuned in to the podcast show that teaches you how to get more traffic, leads and sales from your website and build a profitable audience online. On today’s episode we are revisiting the topic of Facebook traffic. It is actually the third time in 23 episodes that we’ve gotten in to the topic of Facebook and it is always a very popular subject. On Episode 1 we had my friend Victoria Gibson on the show and a little after that, episode#5 we had Jennifer Sheahan come on and talk about the changes that have happened in the past  6 -12 months on Facebook. And I really do recommend if you have not checked out those episodes yet, go and do so because they’ll give you a really good broad overview on how you can use Facebook to drive traffic to your website. On both of those episodes we did cover a lot, in fact we went even down to things such us how to set up your Facebook page, effective images, text content, how to post, when to post and then when to amplify that content using paid Facebook traffic.

On today’s episode I wanted to go a lot narrower and really focus in on one area of Facebook traffic that my guest today has been getting really strong results with and that’s list building using Facebook promoted posts. I have been particularly excited at the prospect of this episode because this is a strategy that I too have been testing out over the past few weeks with some pretty reasonable success but I am sure there is some wind and some opportunities that I am perhaps missing out on which I know our guest today will surely share with us. So let’s introduce her. Her name is Amy Porterfield, she is an absolute expert in this particular strategy because she has been building her entire business around it over the past twelve months or so. Amy is the author of Facebook for dummies and she also has a couple of programs out teaching Facebook strategies – FB Influence and FB ads insider and in addition to that she is the former content director for Tony Robbins as well as a former marketing and events coordinator for Harley Davidson so if you’re either in the kind of author/ speaker market, or you work with a big brand I think you’ll particularly resonate with Amy’s experience and what she has to teach. So all of that is coming up in just a moment but of course don’t go anywhere after the interview because we have our regular segments on the show – the one minute traffic tip, all of this week’s news in traffic, and of course we end the show with a musical jam chosen by our guest today, Amy Porterfield. So on that note, let’s introduce Amy for a whole section on how to increase your email list using Facebook promoted posts.

James: You’re listening in to Traffic Jam episode#23 and joining us in the virtual hot seat for a fireside chat all about Facebook Marketing is none other than Amy Porterfield. Amy, a warm welcome to Traffic Jam!

Amy: Thanks for having me! I really appreciate it!

James: Well, it is awesome to have you on the call and I am really excited because we have covered Facebook Marketing pretty extensively on Traffic Jam. In the previous episodes I did with both Victoria Gibson and Jennifer Sheahan proved to be very popular so I wanted to get you on Amy to dive deep in to the subject of Facebook Marketing again but particularly one strategy you’ve been getting great results with and that’s email list building with Facebook but I guess before we do all of that, please give our listener a little of a quick intro to Amy Porterfield.

Amy: Okay, so I started my marketing career with Harley Davidson Motorcycles, I always say I am not a biker chick but that’s really where I started work in terms of marketing. And then I went to Peak Performance Coach Anthony Robbins. A lot of people know who Tony Robbins is and I worked there for six and a half years as the director of content development and that’s really where I fell in love with online marketing and social media marketing so I took everything Tony taught me and I started my own consulting business and now I’ve really found my niche in Facebook Marketing. I co-authored the book Facebook Marketing All in One for Dummies and I always say I sleep, read and eat Facebook Marketing so it is definitely something that I love to talk about.

James: Oh good! Because otherwise you wouldn’t be looking to too much anticipation for another conversation about Facebook so I am glad you said yes Amy because the whole plan would have been rambled if you had said to me I hate talking Facebook.

Amy: That wouldn’t have worked so well!

James: It wouldn’t have worked so well! Okay, well, I guess before we get in to the mechanics of how we might build our email list from Facebook, why is it important? I mean the average email open rates are probably 10-15%, Facebook page views are probably similar. Why even bother in the first place?

Amy: I think – actually, I know that Facebook marketing and email marketing go hand in hand and the reason why it is so important to grow an email list is I always look at it as the energy of the business. I learned early on when I was working with Tony Robbins that these days, you really don’t have a business if you don’t have a solid email list because so much of the business is done online, so although the email marketing rate or open rates that you just mentioned may not seem that high, I think the more focus you make on your list the stronger you make your list and you can really increase those numbers. When I first started my online marketing business, I was hustling; I was hustling to find my next customer, I was worried about where the business was going to come from, and then I changed everything and started really working on growing my email list. Now we have this email list where I never have to hustle to find my next customer, I’m always called to meet new customers through my email communication. And so I really do see it as the energy of the business. When you do it right, you’ll have this list that can’t wait to hear from you or they’re curious as to how they can do business with you. That’s really how I see the two working together.

James: Yeah, and I guess we can sort of add on to that you really want to have an asset that you can control, I mean to do all your business primarily from an audience base or I guess any of the platforms for that matter. It is a little bit risky to say the least so great concept. Amy, I guess before we sort of get started about how we might sort of make this all work, we’ve got to get some form of offer together right, in the first place to try and attract people to join our email list. What makes a compelling offer for this type of strategy?

Amy: Yes, you are exactly right. For this strategy to work, you first need to start with a really compelling, valuable giveaway offer that your audience can’t wait to get their hands on. In terms of what I do in terms of marketing, I use a lot of free live and web recording webinars. So if you are in a business where you can teach something of value for free, webinars tend to be a really great gateway so you can actually send people to a page, they sign up for one of your webinars in exchange for a name and email. But e-books are very popular, when you have a really smart newsletter; something that people are going to find extremely valuable, newsletters can work as well. I really like the concept of let’s say a three part video series where people sign up and then you get their permission to send three different emails in terms of giving them pieces of the video series. Now you get to touch them in multiple ways and then in addition to that, if you are a break and order, it’s so great to do some kind of a discount or coupon code in exchange for a name and email. So you really just have to experiment and figure out what would your audience find valuable.

James: Okay, and have you got any stats for this? Have you tested different offers in different markets i.e. video courses versus free report versus cheat sheet? Is there a one that kind of trounces the rest typically or is it varied so much between industries and particular markets?

Amy: What we’d seen recently – this trend change over time but over the last year is that the tip sheet or some kind of PDF gives away tend to be pretty valuable. I do a lot of work with leadpages.net. They are a company that I use to create all my opt in pages. I love them so much that I tell everybody about them. But what they found is they test so many opt in pages and the give aways behind those pages and all that good stuff and they found that the cheat sheets or let’s say list of Top 10 tools, top 10 tips, those tend to convert really well. and the great thing is, they are easy to put together. So I love the guide or the cheat sheet or the list kind of giveaway. It works really well for both sides.

James: Yeah, well I was hanging out with Clay in Australia I guess back in June and he was saying that exact thing that cheat sheet, the one page PDF with the list of top three or four tools or resources. We’re just trouncing every single of the offer, almost two to one in many cases. That’s kind of good news for us marketers, right Amy, because it is super simple to put together?

Amy: Yes, so true.

James: Alright. We kind of got a good idea of what might make a good offer in terms of presentation, is there any process that goes in to what would be good in your own market or are you suggesting Amy we just go out and test a bunch of stuff and see what comes up the winner?

Amy: Well, there’s two things that I do, first I find out what my competitors are doing, and also what’s others are doing that have an audience that’s aligned with mine. They might not be my exact competitor but I love to go and research to find out what others might be doing. That kinds of just give you the sense of what may or may not be working. From there, if you have a small audience, I would survey the audience; maybe three or four really easy survey questions just to create some feedback before you create anything. I know it’s more work, but it definitely helps in the long run so you don’t start creating something that nobody is going to want. A short little survey and some research – I think it is worth your time before you actually start creating.

James: Got it. And would you do that on Facebook itself like you just might post a post saying hey what are your challenges, what’s the biggest issues that you’d like solved in your business right now. Is that the best way to go about it?

Amy: It’s such a great question! You can do a few different things: one, yes, you could post just directly on your Facebook page and say, hey will you list the one challenge you’re facing in your business right now, or maybe it’s the one thing that you would love to learn from me basing on your content or whatever it might be, you can make it more personal or more general. So just posting a question on your Facebook page could really work. Or you could use something like Survey Monkey or I think there is one called the Survey Pop where you can actually create a quick survey and link to it on your Facebook page. You’ll probably get more information that way but probably less people will engage with it. The easier you make it, the more often you’ll get a bigger response. So I think either of those options would work but you definitely would want to put some thought on that question you ask because it is going to be extremely valuable in a sense that you are going to put your time and effort in this giveaway, you want it to be worth it.

James: Yeah for sure. Okay cool, we’ve got a feel for perhaps what we might offer and how we might put it together Amy. I guess the next step is to create a page that we can send people to, what might that page look like?

Amy: Okay, so great question. Here’s what happens when we’re talking about Facebook marketing in terms of giving away something to grow your email list and that is you can have an opt in page or a lead page inside of Facebook our outside of Facebook. You can put one in to a custom app so you’ve got that big timeline cover photo on your Facebook page and underneath you’ve got those small boxes where you can create an opt in page. To me the easiest way to do it, you can tell me if you have a different solution, but the easiest way is to use a tool like Lead Pages where you create the opt in, and literally it means adding some text; they’ve already created all these different pages that convert really well; so you add some text and some details and then you can actually have that live outside of Facebook on its own URL or lead pages now allows you basically with like 2 clicks of a button to pull it on to a custom map on your Facebook page so either, or – either option, very, very easy if you use a tool like Lead Pages. So the reason why I always talk about Lead Pages is they’ve tested their opt in pages they know what converts and a lot of the time if you tried to create an opt in page on you’re not going to know exactly placing a button here versus there and what the difference in conversion would be. And so you might be spending all this time trying to drive traffic to an opt in page and is not converting. The lay out of the opt in page is really important, would you agree?

James: Absolutely! And I’ve got some follow up questions too Amy now that you’ve mentioned Lead Pages. My first question is based around posting that page to your Facebook or your own site, which is highest converting generally?

Amy: Here is the deal- it really depends what you are marketing and we are going to talk about Facebook ads in a moment because that’s the piece of the puzzle. If you are running Facebook ads to your existing fan base, you have a little bit more leeway where you can get people outside of Facebook if they are already your fans and get pretty good conversions- really strong conversions actually. If you are marketing to nonfans, I always suggest bringing people to your Facebook page, your custom app because studies show – we don’t have an exact number, but studies show that you will keep people’s trust who are more likely to give you name and email if you take a nonfan in to a custom app in Facebook versus a non URL page that they have never been to. So you see the difference there? If they are your fans already and you have their trust, you can take them to a non URL page. If you don’t have their trust just yet, I’d keep them inside of Facebook.

James: Got it! That makes total sense; keep them in the environment that they’re used to, I guess that’s the thought process behind that, and yes, my second question around Lead Pages is, I guess we have a number of guests here who would be familiar with the templates and formats inside Lead Pages. Which of those templates has worked best for you?

Amy: Oh, great question! The one that’s been working best for me – there’s always changes so recently they just changed things, it looks like a video in the middle whereas I am giving away three part video series so it looks like a  video in the middle and people click the video and there is actually a pop up that says hey you’ve got to opt in first to get the video and so then it has just an area to put in an email but here is the best way to do it. When you go to Lead Pages, you can actually sort the templates by the ones that are converting the best at that time. So that’s what I always do – probably every 30 days I’d go back to the Lead Pages, I’d sort the templates, find the ones that are converting the best, I’d test it out versus the one that I am currently using. That’s how I usually find the ones that do the best.

James: Got it, got it. That’s a pretty nifty tool that they’ve just added inside Lead Pages so for all those familiar with that, I am sure they can have a play around and find the best and most appropriate form of opt in page for their particular offer. Let’s roll it forward from their Amy. We’ve got the landing page set up. We’ve got the offer sorted. We’ve probably got delivery worked out, which I guess if you Lead Pages they can take care of that for you as well if you’ve got some form of PDF give away. I guess we are talking about traffic next are we? Is that the next step?

Amy: Yes, so this is the big step of the puzzle and this is really where it comes down to how powerful Facebook marketing can be. So what I do, and this is what I teach all my students, is I use page post ads. A page post ad is really just a status update that you put on your Facebook page. Just like any post, you would first post it on your Facebook page and then from there you would go in to the ads dashboard and you’d turn that status update in to an ad. Let me dissect his a little bit just to make sure that it really makes sense. For example, I do one for an automated Facebook webinar I have, so what happens is the image I use, usually it’s a picture of me because it’s my own personal brand, and maybe I will have some text next to my image, something like free training how to use Facebook for your business. So the image shows a picture of me and then some words about the training. And then the status update might say something like I am hosting a brand new free training all about Facebook marketing. Here’s what you’ll learn. And I might list three quick little tips on what they might learn in the training and I’ll just say click here to join. And so now you have a link in that status update that will send people to your custom opt in page or whatever tool you use for that opt in page. So this is just a status update; anything that you would post on your page is a status update. From there, I actually go in to the power editor. I don’t use the traditional power ads dashboard but I use the power editor just because it is more robust, more features and better results on the Facebook apps platform, totally free, you can find it inside your traditional ads dashboard. You’ll see an option for the power editor in the left column. It will take you there. There’s a lot of free trainings on how to use it. It’s a little clunky at first but here is why I use the power editor. From there, I can actually choose my status update that I want to turn in to a page post ad and I can decide where I want that ad placed. Here’s kind of the big aha moment in the page post ad strategy. I only place my page post ads in the news feed of desktop and mobile. What where finding is that ads that are in the news feed versus the right hand side column ads. We’re seeing about 2-5% conversion rates with those news feed ads versus 0.04% in those right hand column ads. Plus, a page post ad in the news feed looks like a status update. It’s got the like, the share, comment buttons and it’s got this big image of you when you upload an image and a status update so we’re talking about a really big real estate in the news feed for an ad versus that tiny little rectangle that you get in the right hand column. So to me, this totally changes the game.

James: Okay, so follow up question Amy, how does the price of the traffic differ from the right hand side column ads and the news feed ads that you’re talking about? Are we literally getting the same price of traffic but 10, 20-fold the conversion rate or is this traffic more expensive to us?

Amy: Oh, such a great question. Facebook won’t come out and say this, however, all of my peers and from my own personal experience, I tend to pay less per click on a news feed ad than I would with a column ad. So for example, the average cost per click on a right hand column ad is 80 cents, but I have seen in the news feed, 30, 40 ,50, 60 cents per click depending on the pages I am targeting versus that average 80  cents per click in the right hand column. So I am personally and many of my peers that use the same strategy are actually seeing less per click on that ad versus the right hand column ads.

James: Got it, and I am guessing the image content is very important. The example that you used was a picture of yourself. What about for an offline business? Perhaps a service related business that have not got a face or a personal brand behind them, what might be the kind of the images that they could use within that update that are going to be effective to drive clicks and traffic?

Amy: Great! I am so glad you asked this because two things here – if you are going to use an image in your ad, which I suggest every does for a page post ad, one thing you need to know is that image, when it actually is put out in to the news feed, that image cannot have more than 20% text. So when you’re going to turn this status update in to a page post ad, no image in an ad can go in the news feed if it has more than 20% text, it will get disapproved. So with that, your question is really important because you want to use graphics or imagery as well as text. So if you are not your own personal brand and are not going to use your headshot, you just want to think in terms of what kind of feeling you want that ad to portray. Usually if you can use images of people, that’s probably the best way to go; happy, smiling women still tend to convert better than any other people on Facebook. Babies tend to be the second. But you have to make sure that that picture is actually going to make sense for whatever it is that you are promoting. So let’s just say that you are a restaurant.  Showing some imagery of the people inside your restaurant is a great idea. Adding text to that image talking about a discount or a coupon is going to take things actually to the next level meaning people are going to start paying attention. The better that image is – more colorful, it really stands out, the more it is going to grab the attention of the people that are sort of just scrolling in to their news feed. So spend time on that image for sure.

James: Yeah, good stuff! Okay, I guess my next question and perhaps final question around the targeting of the advertising would be sequencing. Is this sort of a one-time shot or should we be thinking about sequencing ads with multiple messages considering that it is going to be going out in the news feed itself?

Amy: I am not exactly sure what you mean by the whole sequencing, give me a little more information.

James: Okay. So would we create just one ad and then let it run or would we create multiple ads that perhaps target the same audience but would be sequenced one after the other?

Amy: Gotcha! And that actually leads me to one more thing I want to add to this – these are such great questions James. So basically what you want to do, you could actually do just one add, and then target different groups. So within targeting on your Facebook ad dashboard, you can actually target other Facebook pages so let’s say for me, I am in the marketing arena, so let’s say I want to target all the fans of the Hub Spot Facebook page. So I could target all of their fans but maybe I want to run another type of campaign, so I’d like to keep my ads in different campaigns depending on who the target audience is, I might run my add through people like mail chimp, infusion soft, aweber- those different Facebook pages that have fans that are thinking about building an email list and maybe my webinar is about how to use Facebook to build your email list. So you want to target not only your competitor’s fans by targeting their Facebook page but maybe think of pages that have an audience aligned with whatever it is that you are promoting. So you can do all of that inside the targeting area of your ads dashboard. So you can do the same ad and just target different groups but one thing I want you to think about is what happens once they opt in, and that’s really where most people fall short – and that is that when someone opts in to get your free give away, I encourage you to create an auto responder series, meaning you give them that give away, and then you set up three or four emails that go out maybe every week in terms of just really great, valuable content related to that giveaway. So you’re just building up trust and you’re building your relationship through a series of just value added emails. At some point after you add those value added emails, you’re going to promote something. Tell people how they can do business with you. That way you turn that lead in to a customer. To me the biggest thing for your buck is to collect leads in your Facebook marketing and use email marketing to eventually turn that lead in to a customer. I have seen it happen over and over again where it can be really successful when you put the effort in to the strategy.

James: Yeah, great stuff. Well I guess the question that would come to my mind that would follow that up Amy is what is the next best step? Do you find any particular form of offer – a webinar, a free consultation, or something similar that seem to be working best off the back of an opt in from Facebook?

Amy: Yes, and that is to start the beginning of your sales funnel so here’s what I mean. If you have programs, products and services, strategy could work really well for you. But start at the beginning of your sales funnel. Maybe you have a free consultation or a $49 product or a $79 product, something for people to get their feet wet but there is not a huge investment. This does not work really well when you get the lead and right at the start you tell them about a thousand dollar program without earning the right to tell them about these big programs and products you have. To me you have to earn it. So you have to start with those value added emails and then just ease them in to your sales funnel, from there you can upsell and do bigger opportunities but it tends to work really well when you get them through the door of that introductory offer.

James: Yeah, that would make total sense. Well, let’s talk about results Amy. What sort of results have you been able to achieve personally with this strategy because I think you have been doing it quite heavily through Facebook to that webinar that you spoke about. What sort of results has it gotten you?

Amy: Yes, you know the whole idea of page post ads in general has dramatically changed my business. When I first started running these ads and experimenting with them, at that time I would get maybe 50 people in to program, it’s called the Facebook Marketing Profit Lab but I only offer it a few time a quarter, and so I would start with getting about 50 people in the funnel. When I perfected this and really understood how these page posts ads can work, what to do and when to get his lead, at this point, we just finished the Profit Lab with over 750 members in the program for this quarter. And I truly set it up so that I ran ads to a live webinar I taught for about 30 minutes and then I told people about my program. But because I have been doing this over and over again, these people have been on my email list as well so they’ve gotten other communication from me so what I really want to point out here is if you continued this type of strategy, you’re building up relationships so that you can then start promoting even bigger programs. So it dramatically changed my business from a six-figure business maybe that first year to multiple six-figure business really quickly after that and I really attribute that to my Facebook ads strategies.

James: There you go, well, if you’ve not just given away some form of six figure strategy there Amy for people to go and implement then I think people are listening with their ears closed right now so it proves to them you’ve done it yourself. Now you teach all of these stuff Amy. You are very passionate about it. I think you’ve also got some places where people can go to to learn more from you either through some form of paid courses or pre information, where might we send off to today if they’ve got their ears pricked up as a result of this interview?

Amy: Thanks for asking. You can go to AmyPorterfield.com or you can go amyporterfield.com/fbwebinar. You can see my webinars and see how I do and my strategy a little bit more so I appreciate you asking.

James: You are most welcome! For our listeners, we’ll make sure that the links to those places are featured in today’s show notes. Amy have you got any parting advise that you can offer our listener or maybe some form of call to action or suggestion that you could make as a result of today that we can get our listeners to take account for after today’s session?

Amy: I do, I love that concept. So first off, you’ve got to be patient with yourself. Facebook ads definitely take a little time and trial and effort so you’ve just got to be patient with them and experiment yourself. Once you really start understanding them, they really take off! And also one thing I learned from working with Tony Robbins is never ever leave a scene of a training or just a podcast that you learned something without committing to take action in the next 24 hours. So right now, what you need to tell yourself is that in the next 24 hours I am going to do – whatever it is that you’re going to start to take a step forward to get some momentum so I encourage everyone listening to do just that.

James: Fantastic! To our listeners out there, whatever you are taking action on, we’d love to hear about it in the comments section for today’s episode. So let us know what you’ve done and how you’ve gotten on with it and report to us back in the comments. I am sure Amy will pop along to offer some suggestions and feedback as well so Amy, thank you so much for coming on Traffic Jam it’s been an absolute ball and hopefully we’ll get an opportunity to do it again sometime.

Amy: Thanks for having me I appreciate it!

This week’s news in traffic

This week Google+ have added vanity URLs meaning you can finally kiss goodbye to those super long, ugly looking URLs which used to accompany your Google+ profile. I got an email to say that my URL had automatically been changed to plus.google.com/plusJamesReynolds so if you want to come and find me that’s the place to find me on Google+ and you can get yours updated too as long as you have a profile photo, you have at least 10 followers and have an account that’s 30 days old or more.

Twitter have tweaked their timeline to include pictures and vine videos right front and center in tweets. Those also include paid tweets created and promoted by brands. Whilst this may seem a small update it is in fact pretty significant because it is giving the brands now an opportunity to buy display advertising on Twitter.

In a report I found in Mashable.com Bing is making sure that you never, ever miss an ad again. Microsoft search engine is offering advertisers basically hero ads which cover the full page on Bing’s home page at search. According to Larry King, the chief technology officer of the search engine marketing company, this will appear when the searcher searches for a specific company by name.. If you search for Home Depot or Radio Shack or Walt Disneyworld for example, you might come face to face with a monster sized full screen advertisement. In this move, additional search results will appear on the second page. The new ads, which Bing announced in an event in Microsoft campus on Wednesday of last week, are being tested right now with selected advertisers within the United States which are utilizing Windows 8.1 according to a company spokesperson.

Thank you to you if you’ve left a comment or a review over at iTunes for Traffic Jam podcast. Please do keep them coming in, I really do appreciate them, in fact I’ve got a couple to read out this week from opposite sides of the world. Let’s go to Canada first. Robin Hipple says great energy and timely information. James does a great job of keeping on top of the latest strategies and bringing in A-list experts to share their wealth of knowledge, so thank you Robin. And then from another side of the world, all the way down in Australia, Tasmania, Happy From Hope Out which I know is my friend David Counsel says, a must listen. JR is the go to guy so if you’ve not left a review or a rating yet for Traffic Jam, I’d love to hear your feedback on the show. in order to leave a rating what you’ve got to do is log in to your iTunes account, do a quick search for Traffic Jam podcast and then on the podcast page. Select the ratings and reviews tab, select a star rating and then leave me a comment. The likelihood is that on a future episode, I will read your review out and if you are smart enough to leave your website address, I’ll make sure that’s mentioned too as well so you may get a little bit of extra exposure and perhaps some traffic to your own website!

The One Minute Traffic Tip

This one is short and sharp and I will actually try to get it done within one minute, and that is, make sure that you are in investing in a good website design. It may sound for a traffic tip but ensuring your site looks good will encourage people to stick around when they go to visit your site and come back to your site again in the future, therefore encouraging repeat visits. This is important for your desktop site but of course don’t forget your mobile version either. So much traffic now is originating from mobile devices, currently at about 25% of all internet traffic but growing by the day. So if you’ve not done so already, now is the time to invest in mobile. I have an episode coming up on mobile marketing in the coming weeks but in the meantime, if you’ve not done so already, make sure your site is mobile optimized.

That pretty much brings Episode#23 to a close. We will of course be back here in about 7 days from now for another episode of Traffic Jam. On next week’s episode I’m going to be talking to Marcus Sheridan. He’s the sales lion and we’re going to have a conversation all about blogging. What I like most about Marcus is that his approach is incredibly easy to implement. What he’s going to teach you will move you right past that writer’s block that all of us experience from time to time to create that blog posts that are not just epically useful but also can get found easily by the search engine so make sure you check out my interview with Marcus on episode#24.

To play out episode#23 I’ve got a track chosen by me by an artist chosen by my guest today, Amy Porterfield. Amy said to me I want any track by Luke Bryan and then left me to go off and research and choose one, so the track I have chosen is called I Don’t Want This Night To End and my only reason for choosing it is the following line in the song – You’ve got your hands up, you’re rocking in my truck. I just laughed at that. Totally awesome, so play out this week’s episode, we’ve got a track by Luke Bryan. I Don’t Want This Night To End. See you again soon!

 

 

RESOURCES

MENTIONS

THIS WEEKS NEWS IN TRAFFIC

  • Google+ Vanity URLs
  • Twitter Timeline Tweaks
  • Hero Ads on Bing

ONE MINUTE TRAFFIC TIP

  • Invest In a Good Website Design

THE TRAFFIC JAM

  • Luke Bryan – I Don’t Want This Night To End

Enjoy the episode? I’d LOVE to hear from you. Please post your comment below.

TJ 23 Amy Porterfield

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