In my experience, there are two very different Facebook ads camps.
The first camp are those who have tried Facebook advertising, but for whom it has not worked. The second camp are those who have tried, then honed their skills on the platform and are now reaping the rewards from successful Facebook campaigns.
Getting the best out of Facebook’s ads platform requires more than just striking images and compelling ad copy, it requires a well architected funnel, it requires analysis and attention to detail and it requires a willingness to keep up with Facebook’s fast changing advertising functions.
There are few that have mastered these intricacies better than Keith Kranc and on this episode he reveals what it takes to build highly successful Facebook campaigns that generate extreme results.
Keith Kranc is the founder of Dominate Web Media and the author of The Ultimate Guide to Facebook Advertising.
Keith studied at the University of North Dakota where he took up Commercial Aviation. Aside from being a former airline pilot, he was also a retail business owner. Currently, Keith is helping customers of Dominate Web Media get the most out of their Facebook PPC campaigns through coaching and done-for-you Facebook Ad management.
Keith has spoken on the topic of Facebook advertising all around the world from as far afield as USA and Australia. His book The Ultimate Guide to Facebook Advertising which is co-authored with Perry Marshall has sold thousands of copies since it was released in June 2014.
A QUICK PREVIEW OF THE PODCAST:
Here are some of the highlights from episode 55 of the Traffic Jam Podcast…
- Facebook ads are NOT a Fraud.
- Content that Works.
- Why You Should Dumbing Down Facebook Ads.
- Funnels Design for Facebook.
- Webinars and Why They Work.
- Facebook Retargeting.
- Retargeting Loop Strategy.
- Building Your Brand on Facebook.
- Tips to Drive Click Through Rates.
- How to Get Facebook Ads Some Media Attention.
If you enjoy this episode of Traffic Jam, please share it using the social media buttons you see on this page, or click to tweet this Keith Kranc quote from the show:
You can also download Keith’s quote as exclusive illustrated artwork along with more special episode bonuses: Click Here To Download.
To see the full transcript of this episode in-page click show/hide transcript:
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Hey there listener! What’s up? Welcome back to Traffic Jam. This is of course the podcast show that teaches you how to get more traffic and build a super profitable audience for your website. I am your host, as always James Reynolds and we have another excellent show lined up for you.
Before we dive in though a quick hello and thank you to Steve, Elaina and Ralph for dropping in on the discussion for episode#54. I’d love to hear from you too, and the episode page is the place to comment, ask questions and engage with our guest so if you have any questions on today’s topic, and more on that in just a moment, head on over to TrafficJamCast.com/55 where you can also download a checklist I’ve prepared to accompany this training along with a full transcript, MP3 and even more episode goodies, so really all roads lead to TrafficJamCast.com/55. So head on over there now, grab your bonuses and let’s proceed with today’s show.
So what are we talking about on today’s show? Well, we’re coming back once again to Facebook advertising, it’s a topic that we’ve spoken about a fair amount on recent shows and that is for good reason. It’s a very fast moving platform and there are such amazing results to be achieved on Facebook if you know what you’re doing and there’s few that they’re doing better than today’s guest and that’s Keith Kranc and he’s from Dominate Web Media, he’s the author of The Ultimate Guide to Facebook Advertising, a book that he’s co-authored with Perry Marshall, nonetheless, a guest on a recent episode here of Traffic Jam kicking out some awesome results both from his students and for his clients too and he’s going to tell us all about that in today’s show so let’s not delay the content any further, this is Episode#55 of TrafficJam and here is Keith Kranc from Dominate Web Media.
James: Welcome back listeners! This is the interview section of episode 55 of Traffic Jam and joining me today, we’ve got Keith Kranc. Keith, how are you doing?
Keith: I’m good, I’m good. I’m glad to be on the show.
James: We are stoked to have you here as well especially since we’ve been discussing Facebook advertising quite a lot in the past few weeks in Traffic Jam and that is for good reason because it is a very fast moving platform and because it is so fast moving, I want to invite you on to the show to really dig deep in to what’s working right now and it does seem at the moment two different views on Facebook ads – those that saying that it’s the cheapest, most targeted source they’ve ever experienced and those that saying Facebook advertising is all a complete fraud! So what’s your take, Keith?
Keith: That’s a great question. Sometimes it is very frustrating to me because you some people out there that you might read an article or you might see somebody might be talking about this Facebook being a fraud or Facebook being not giving business the reach that they deserve when it comes to organic reach or impressions or whether it’s this whole fraud of clicks and there is this general consensus that Facebook is out to get you and all that they want is your money. But really, if you really understand what Facebook’s long term goal is to have as many long term advertisers as possible is one but number two is have the absolute maximum best ever experience for the end user. The end user always wins and it goes to how you get your ads approved, how they charge you with click through rates, everything. We have a Facebook rep we get with on a phone call once in a while every couple of weeks and we kind of email back and forth any questions and he basically confirms a lot of these stuff when it comes to Facebook is all about the end user. And it is everything! And so they have definitely cracked down because the bummer part is there are a lot of marketers out there that are abusing the system. They are running ads and they are just scammy and spammy so what happens is they have a system. It is kind of automated and they sometimes, good marketers, they kind of get lumped in there. If you truly understand what Facebook wants what kind of content that they want you to promote using their ad platform to get your ads approved and you can really take your business to the absolute level and beyond if you really understand what they want you to use and what kind of processes to use for Facebook.
James: So what type of content are they looking for? Outside of it being sociable, warm, fuzzy content that people are going to engage with, what other requirements are Facebook really looking for?
Keith: Well, I don’t want to digress too much in to this whole topic but at the same time basically what they are looking for is good, valuable content. So what they don’t want, the big think that Facebook is against is has to do with unreasonable claims. So if you are talking about specific amounts of money that you can help people make or increase, that’s not going to get approved on Facebook or if you are talking about, a lot of times, before and after kinds of things, weight loss, projections and those types of things Facebook is definitely against so sometimes very good business can get their ads disapproved but once they’re adjusting like for example- you know the funny thing is I got a little story about this is that we have a client that has a legitimate business that target these high income individuals and they sell high end coaching and for about a week or two, we start getting our ads approved and so we reached out to our rep to kind of figure out why basically was because we had specifics in the copy about the amount of income that they can increase so we changed that up on the ad, we also changed that up in the landing page to be a little bit more general and we’ve already been ramping up conversion page, we kind of bumped it up for over a month from 12% up to 27% in this market and then we actually changed the copy to be less about income specifics and the opt in rate went from 27% to 47%. I talk about this in some of my webinars so yeah, we actually call it Facebook Okay in the actual Lead Pages the name of this page and if you look at the conversion rates it jumped from 27% to 47%. So what does that mean? It means that the users, that’s what they want. Be as real as you can, that is the key and if you are and if you are offering value, whether it is content whether it is a lead magnet but it is valuable, completely dumb in down as much as you can as far as not only projection types of things and you can just blow up your business, it is crazy. We’ve generated literally over two hundred thousand subscribers in leads, over $4 million in sales that’s only with a few clients over the last few years with Facebook so we know it works, there is no question.
James: Yeah, I mean that is interesting because what you just stated there is almost counter intuitive to us marketers who are always trying to be super specific with results right, and we try to really lay it down, this is the result that you potentially can achieve and this is what others have specifically been able to get themselves but in Facebook it is working in the opposite way. It is very, very interesting, I don’t know, maybe you can throw some light at it but it certainly is a counter intuitive metric there for sure.
Keith: Big time! And so take what I said with a grain of salt because the one thing you have to realize is that every situation and I am talking to every that is listening to this podcast right now. Every situation is different so that is one reason why I love using Lead Pages because we can test easily and just because I have a lot of experience and one of my good skill sets is coming up with good compelling headlines and helping clients craft their offer and change it up to really be appropriate for the Facebook ecosystem and come up with good headlines and sub copies like that so I have a lot of experience and I have a lot of training in that but this is a perfect example of just because somebody is teaching you need to be very specific of the end results just like you just said here like thirty seconds ago, it’s not always the case. So you still need to get a very strong benefit oriented copy but be careful just taking everything that you hear from other people because I feel really the trend is going in that direction where people’s antennas are up, their radars are up listening for people that are overhyping, even if your stuff isn’t hypy, sometimes the subconscious mind can take it that way if there is just one or two words in there and with Facebook, a lot of these stuff are automated, so they are robots and are looking for these trigger words like our ad was disapproved and it wasn’t manually, it was automated so they have a fairly small group of people in Austin which is where their people support is and also where the compliance division is- a very small division so people have to realize in most cases your ads are being disapproved by a robot.
James: Interesting stuff! Let’s talk about the juicy important stuff, let’s start talking about funnels. I know that it is something that you are heavily invested in and you almost look at the funnel way before you even look at things like ad copy and the offer that you present to people. In your experience, what’s working really well in Facebook right now in terms of a well-designed funnel lay out?
Keith: Well, one of the best things that works on Facebook is webinars. The best way to really be able to sell something to a visitor that is fairly cold, they might be warmed up a little bit by the time they attend your webinar, and hopefully they are. That’s the great thing about webinars, you have a lot more time. However, sometimes with Facebook ads, driving absolute cold traffic in to a webinar it might not be the best situation, it just depends on your situation. If you have a really good video on your webinar registration page and it is very detailed and give somebody to really get to know you and really give authority and trust quickly, then you can drive cold traffic in to webinars. Some cases we have clients that are a really strong lead magnet and then have a really strong webinar registration on the thank you page, or they might use the webinar as the next step for people that don’t convert initially, opt in, and then land on a low ticket sales page or offer. So the one thing with Facebook and this is more of a general consensus, is kind of a general kind of tip, remember that Facebook is a social network, anything that you can do to engineer a process to get somebody to trust you and like you, yeah that sounds general but what I mean is things like videos and testimonials so in a lot of cases if we have a registration for a client, let’s say it’s cold traffic and people don’t want to register for a webinar to block an hour of their day two or three days down the road, then what we might do is we might say like, hey do you have a video testimonial? And if they have a video testimonial then we’ll run a Facebook video ad and then in the post copy or in the space where you can put your text in the post you can put the details of the webinar, the benefits that they are going to get, and then the link that takes them right to the webinar registration page, and then on that video you can put a lower third overlay that has a call to action that says click a link on this post to directly register, so now, what you might be doing is you might be doing cold traffic but they’re really not cold because they have watched a 30-second to two-minute video of somebody else talking about how awesome your brand or your product is and that is game changing for us so we love to do that if we can. I love doing Facebook video ads which actually brings me to another situation, we have a client that sells a $38 supplement and they have a great supplement, they help people with osteoporosis and it is one of the only natural supplements to increase bone density and we drive traffic directly from Facebook to the Amazon sales page. That’s counter intuitive to anything I would normally tell somebody which is why a few minutes ago I was talking about every situation is different and you have to really understand there is no cookie cutter approach with Facebook. The key is figuring out how to get people to know you and trust you immediately. So in this situation, we drive traffic directly to the Amazon sales page with like 70% of our budget, but the people who are most likely to land on that are the people who have already watched one of the four to five custom videos that we are running on Facebook on the right column and on the news feed. We give a really good testimonial about somebody talking about their osteoporosis almost going away and then basically the symptoms of it, and then there is a long comment thread where on commenting you don’t get as many people when you do video ads, you don’t get as much people when you do a negative feedbacks and spammy comments so those can be good. So in their situation that works well because the only people that are actually clicking through are the people that have already watched the video and be able to look at the comments and then you click on it, so you get less clicks to your landing page but the quality is so much higher. In their situation their positive ROI immediately and that is a product that people are ordering month after month after month. So, that’s just a unique situation to think about how can you do this? So with Facebook webinars definitely work great. If you are going to sell a physical product, you have to have something like this in place. Typically it is pretty difficult to drive cold traffic to a physical product unless you do a very good job of warming people up and educating them ahead of time. In this case we can but in other cases you can’t do it. So every situation is a little bit different so that’s a couple examples. The other thing is that, remember with Facebook, people are not lying in bed at night thinking about the solution or the product or service you provide. Of course they are not thinking about your product or service, but they are also not thinking about – they might be lying in bed at night thinking how they can increase their productivity but they might not be thinking a specific software or service that you provide or product. So in some cases with Facebook you’ve got to use Facebook to give them an aha moment. So wake them up and educate them on why they might need your product or service. So you kind of educate them on the benefit that your product can provide because of the problem that they might not realize that they have or the potential gain that they might not realize they could get if they knew about this amazing product or service that you provide. If that is a little bit confusing let me know and I can kind of expand a little bit.
James: No, that’s perfect! I was going to add going back to webinars, that’s also being my experience trying to sell services from Facebook I found was quite a challenge to send traffic from Facebook to a webinar opt in and get good conversion rate but when I’m sending it to a free opt in bribe, we’ve tried a free web analysis report and a few other things, that was a much better conversion, we then just plumped the webinar registration on a thank you page and we got super high conversion and those people that we did not get within the thank you page, we then had a follow up video sequence where people are getting at the end of the video there is a soft sell to sign up for the webinar and that was far, far better having warmed them up a little and got sort of to taste of what we could offer before then to put an hour of their time one week to actually attend the live event online so certainly test for your own scenario, I would vouch for that with my own experience for sure.
Keith: Yeah, exactly! And so that’s a perfect example and so I touched on that and the reason I said in some cases, I have seen a few cases where some people, because of the way it’s built, just some unique things about it, they end up getting a little better results in driving traffic directly to the webinar, I would say an 80/20 situation you’re going to be better off doing exactly what you just said and there’s a few reasons why. Think about it this way, they see an ad and register for this webinar. Even the potential benefits they are going to get from registering and watching that webinar. Good. People have a hard time realizing that they’ve got to block off two hours, they don’t know who you are yet, those types of things, they just don’t want to do it, they just don’t want to spend the time so if you have a lead magnet that is very, very specific, very easy to consume, a tool kit, a checklist, some kind of a piece of content that is super simple, one specific benefit to yourself and one specific problem, I love the one thing approach. You’ve seen lots of different banner ads in lots of different industries, spent millions of dollars in one specific stock that you can buy right now that can change the game. But very specific, something that at least in some cases a seminar about what to do about it talking about how their 5 pieces of video equipment that they use. It works! It really works and the reason why is because somebody is like, oh, I can add that to my arsenal. I can opt in even if I don’t know this guy, who cares? Because it’s just a quick tool kit that I can now have and I can add that to my arsenal. Maybe it’s a website checklist, maybe it can be something like that and now they are getting the benefit without having to worry about if they know, like or trust you. But as soon as they opt in that’s when you now have a great video talking about this amazing webinar that you’ve got coming up in the next few days if it is automated maybe it’s not and now you’ve already given them some value plus they are already in the momentum stage, they have already taken this micro commitment process so there’s a lot of psychology behind why this works. You obviously understand because you’re doing this. This is one of my favorite types of funnels. One of my clients, we’ve generated over a thousand opt ins from Facebook, which is what they do, they have an opt in, but they do an automated teleseminar. I made a teleseminar registration page on the thank you page. This way, if they don’t register, you’ve not got email, and you’ve got Facebook, website custom audiences to kind of loop them back to the webinar which is really one of the big things that we’re using right now in a massive way is Facebook, website custom audiences which is Facebook’s retargeting, basically their version of retargeting and we can go on talking for another hour about how we are using website custom audiences.
James: Well, that’s funny it’s actually going to be my next question so it is very appropriate that you’ve moved on to that topic because it is one of the most sort of exciting recent-ish developments on Facebook for advertisers so let’s have a chat about that. What in your opinion is the best way to utilize this new advertising option that exists for marketers?
Keith: Okay, so a couple different ways. The first thing, before I talk about that, let me tell real people real quick, in case you don’t realize, 70% of users on Facebook are on mobile. So if your funnel doesn’t work well on mobile, for example you have an order form on the thank you page you’ve got this really elaborate kind of process, then you are going to get your best results on the desktop. But what you want to do is you want to figure out a way that you can add something parallel. Maybe you have another just kind of basic lead generation campaign or maybe you’re driving a lot of traffic to blog posts where you have a mobile optimized site and then you can retarget people back to your webinar or back to your product offer because Facebook’s retargeting, Facebook’s custom audiences are cross device capable. They are connected to the Facebook account so if somebody sees your original account opt in on their mobile device and they are logged in, then maybe two days later, and the next day or later that day, they see an ad for your webinar registration they can be at their desktop computer and completely different computer, different browser, and see that ad that you now have in front of them or maybe it is only displayed to people that have already visited your blog, so website custom audiences is a very popular and powerful in that regard so what we do is we do main things. One, of course we do a lot of lead generation in to a Facebook “appropriate lead magnets” so it’s that thing that is very specific, very easy to consume, it’s not about their product, it’s very specific. So we might drive a lot of traffic from the lead magnet but we know a lot of people are not going to convert in to the next step. We’re going to miss people that get the webinar, if we’re trying to sell something on the next page like a low priced offer or something like that then we’re going to lose a lot of people. Then what we can do is we can use website custom audiences, we might run a video testimonial ad with a video testimonial with a link that links back to the sales page or to the webinar registration page. But that ad is only displayed to people that have an opt in but have not yet converted to a sale or to a registration. So that is one kind of basic way. The other thing that we do a lot, is I call it my promoted post retargeting loop strategy. I have talked about this for a couple of years now and we spend 20%-30% of our budget and most of our clients that actually have good content to promote and to amplify and we find traffic to blog posts and so I actually just did a presentation for Mine Valley down in Port of Irdea two weeks ago. It wasn’t even planned but the CEO who is a friend of mine talked about how 20-30% of their sales come from this exact strategy and I was super excited because I’m like I have been talking about this for years and it’s so hard for people to understand it because it is harder to measure the ROI! It is harder to measure the immediate ROI from this strategy. What this strategy is, and I talk about this a little bit last year when I talked at James Schramko’s SuperFastBusiness event in the second half of my presentation and its driving traffic to a very high value piece of content maybe inside your blog, it’s a podcast, where people don’t have to opt in to consume the content. That’s the key. So no you’re not probably get a high conversion rate because you’ve taken them to an article or a blog post but what you’re doing is you’re building good will. You’re building massive good will and you’re also pre framing people and warming people up. If you hae a good website that’s designed with some good strong calls to action, maybe good strong sidebar kind of banners that they can click on, in the middle of your post maybe we’ve got a pop up, maybe you have a hello bar call to action at the top of your site, hellobar.com, you know, those types of things. But if they don’t opt in, who cares? Because that visitor is now added to your Facebook website custom audience which is an asset. I was talking to Molly Pittman who runs all the traffic in the Facebook ads for Ryan Dice and a month and a half, two months ago and she was saying they were in a meeting, just a small one with like five or six of them employees and Ryan was like, those that have the most custom audiences two years from now are going to win biggest online. And it’s true because you have to think about that as an asset like an email list so you can now create follow up sequences almost with a Facebook ads so you can run now somebody that landed on your blog but did not take action in your calls to action in one of your site, now you can run an ad that goes to your webinar registration. But those people that land on your webinar registration are way more warmed up. They’re like, Oh, yeah, a could article I’ve read or a cool video I’ve watched from James the other day about how to get leads or something like that and then they opt in, you get higher conversion rates, you get higher show up rates and you get higher sales rates so that’s a strategy you’d like to use 20% – 30% of your budget but it’s not going to be your main strategy. Your main strategy is still going to be driving traffic to a lead menu. All these stuff helps and the other thing is that this is what Facebook wants. Facebook wants you to amplify it so this is not only a strategy that actually works but it is also setting you up to be really ready for the big changes that Facebook is going to be rolling out for the coming years. A year and a half two years from now we might not be able to drive traffic to squeeze pages. Facebook doesn’t really like that stuff and so this is also preparing you to build a long term sustainable business that you can drive traffic to from Facebook.
James: Yeah, coming back to the core of what this is all about, it is really understanding the platform and the psychology of the people that you are actually marketing to people that are on Facebook to consume interesting stuff and to be entertained, unnecessary there to make a purchase and it would be perhaps on Google when they are doing the search. It really is understanding where your prospect is in the cycle and just moving them that next step building up trust, building up authority so that you can then make an offer at the appropriate time later on yeah?
James: So let’s talk a little bit about the ads themselves. I don’t think it’s such an important part of the whole process but I’d like to get your input on where ads are at and what’s working right now. There was a time where the smiley woman with the red border around it was kind of the flavour of the day when we were just marketing on the right hand side. What’s working right now in terms of driving click through rate?
Keith: Sure, sure, sure. So I’ll give you a couple of tips, so #1 if you do have some kind of a colour or a background or something like that on your image, the more it can clash in Facebook, the more it will help your ad stand out. It’s going to help your click through rates if you have some kind of a general background of your color scheme that is opposite of the main Facebook colour. It doesn’t have to be a specific colour but opposite. Black can be good you know, bright colours can help. But, that being said, this is what I’ve said and this is what I’ve talked about in my book in the chapter about images is that I have never been kind of the one that would create this really bright border and stuff like that in some of our images and I know in some of our ads have probably lower click through rates than some people that have these massive, crazy images that stand out but what I like to think about is, with Facebook, yes, it’s about the click but you want quality clicks because you want people converting to your website and you don’t want people bouncing because Facebook penalises you for that. They don’t talk about this specifically anywhere but it is one of the factors that get way in to your price for your click and also to your impressions. So if you have a lot of people clicking on your ad and bouncing back to Facebook, your click cost will be a little bit higher but also you’ll stop giving impressions and you won’t know why, and I see this all the time with our students. They can’t figure out why they can’t get any more impressions, it keeps increasing their bids and then it just stops and probably because they have gotten some negative feedback on their ad or they have a high bounce rate and then what you need to do in that case is that you just need to duplicate that ad set and create a different image or something different to get higher quality clicks and you just have to pause it because you are never going to get impressions on it, it is basically done! So, to give you a little bit more specifics on this, this is the way I like to look at it, in the right column ad, especially in the days when they are smaller and there was more of them, your first initial strategy or your goal is to get somebody to see your ad. You need to stand out among the noise so it’s going to stand out. So you want it bright, maybe just an image, maybe some text, but it’s going to be one or two words so it’s big enough for people to actually read, you have to stand out, and then the next thing is to get them to click on it then you want them to opt in, right? However on the news feed ads it’s different. Because the news feed ad pretty up takes up the entire news feed above the fold. If you see any Facebook news feed ad, it’s big! Maybe it’s a video, it’s got the space for copy – so the way I look at the news feed ad is I know that people are probably going to see my ad because it is in their news feed and my target audience is going to see it. now if you quickly just blindly scroll through the newsfeed pretty fast, so you see how having a colour of an image that stands out, those things are great but remember, people are probably going to see it, but your goal is to get them to click on it. So with this right column, your goal is to first to get them to see it then to click on it, with the news feed, it’s more like just click on it. So think about long term, how can you get quality clicks? You want high click through rates because it helps your cost, how can you get quality clicks and then when they do click on it, you want them to come to your landing page to opt in so you’re giving the impression here, a long term impression on your brand so I don’t like cheesy images to just get people to click because in my opinion it’s damaging the long term brand so I love whiteboard, I love using still images, that’s one of my favourite things to do with our clients and with our stuff, just take a video, and then just pause it and take a screenshot and then add a little call to action text over it. Use Kanva.com for that, my favourite new app, it’s not brand new or anything but it’s improved a lot lately. It’s an amazing app to add images, create Facebook images, add really cool overlay text to make it look like a sign or something like that and so that is a good app to use but I like those types of things. Sometimes we’ll do like the right side of the image is the image of the brand or the person that represents the image of the brand and then on the left side of the image maybe some text and then a button that maybe represents the image on it so those are really my favourite types of images, it’s kind of action photos and also the more you can brand yourself, build that trust and then have some kind of call to action text on your image it makes a big difference. So on the right column, remember you can add a little bit more text so if you can do that make sure that people can read it and it’s not too small.
James: That makes total sense. There is one question I was curious to ask you before we close out and that was based around a blog post that I had seen you written on your site which was explaining a concept where you can use Facebook ads to get media attention on the likes of the New York Times and the Wall Street Journal. I did not read it in detail and I’d like you to explain the process here. I am certainly curious. Would you mind sharing how that works?
Keith: It’s a great question. Actually I first learned about this trick from Dennis Yu, he’s an amazing Facebook ad expert and I have learned some great stuff from him and he talked about this originally where if you have something of value, maybe it’s a third party article that you have, maybe it’s an article that you got in the magazine or a podcast that somebody was on for your site for example and you have credibility content but it could be anything then what you do is you use workplace targeting. So in Facebook, this has improved a lot, you can target people based on the company that they work for so you can target people who work at the New York Times or work at San Francisco Chronicles or something like that or same thing with like a news media. Or you can also target people based on their positions, executives, CEOs, founders, marketing managers, those types of things. So you have a piece of content, maybe it’s a blog post. You’re probably not going to want to do this to a squeeze page, it’s got to be like a content piece or else it just doesn’t make sense so they’re not going to know that you are targeting them because they work in the New York Times, they are just going to think that is being targeted to your audience for some reason. So what happens is if you take them to a credibility piece they’re just going to a content piece where you are really providing value and something that builds your authority and shows you as an authority, then that’s a great way to get written up. And they’ll reach out to you and it has happened over and over to people that we’ve taught this to and that’s basically the strategy.
James: Killer! I love it! Well, as it happens, I was also meant to be also recording with Dennis today as it happens and we pushed it back, I am sure he’ll be glad that he’s got a mention either way even if we did not record at this point so I’ll be sure to dig a little bit deeper with that one. But anyway, this has been fantastic and I am sure our listeners will want to find out a little bit more and dive a little deeper in to some of this stuff. We all course will be connecting in the New Year sometime when we’re both going to be in Sydney speaking but where can our listener get in touch with you and find out a little bit more about what you’ve got to offer?
Keith: Yeah, sure no problem. Really just the main website dominatewebmedia.com, you can go there and I have got a ton of free content, I have got some free courses and you can get information on the book to, you can go to amazon.com and find the book so just go to dominatewebmedia.com and kind of mess around.
James: Thank you. So to you the listener, that resource, Dominate Web Media, Canva and all of the other resources mentioned by Keith in today’s show, head on over to TrafficJamCast.com/55 where you’ll find all of those links and you can also join in on the discussion for this episode too so all that remains Keith is for me to thank you for coming on, I have thoroughly enjoyed it and I look forward to hanging out in person real soon!
Keith: I do too! Absolutely! Talk to you soon James.
James: Cheers man, bye.
So there you go that was Keith Kranc from Dominate web Media and that was of course episode#55 of Traffic Jam. Remember to get the most out of this episode training so you should be heading over to TrafficJamCast.com/55 where you can download the Facebook advertising checklist I have prepared for as well as get your hands on all of the other bonuses too which conclude a full transcript of today’s session, a downloadable MP3 as well as some exclusive episode artwork so to get your hands on all of that including the Facebook Advertising Checklist go to TrafficJamCast.com/55.
We end this week’s show as we do every show by introducing a Traffic Jam chosen by our guest so here we go, this is Keith Kranc’s choice, enjoy the song and I look forward to seeing you back here in about seven days from now. See you then!
THE TRAFFIC JAM:
The Traffic Jam track is a musical ‘jam’ chosen by our show guest. Keith Kranc has picked the anthem Eye of the Tiger by American rock band Survivor.
Eye of the Tiger was the theme song to the movie Rocky III and was released in 1982. The track reached number one in both the US and UK charts.
HERE’S WHAT YOU NEED TO DO NOW:
Go right ahead and download the Facebook Advertising checklist that’s been prepared for this show.
The checklist reveals the 9 step process Keith Kranc has used to generate over 200,000 leads and $4million revenue for his clients.
When you follow along and implement the 9 steps laid out in the checklist, you too can expect wildly successful Facebook campaigns.
What are you waiting for? Download Keith’s checklist below: