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Displaying ads to a specific site visitor as they surf innocently around the web, hours or even days after they visited your site is targeted at least, as much as ‘stalking’ if you take an extreme view. There is no doubt retargeting or remarketing as it is also known is one of the most powerful […]
Andrew Warner knows a thing or two about audience building having built a .com business that at one time had the 19th most trafficked website in the world. He’s also the man behind mixergy.com a site that teaches entrepreneurship via interviews with proven tech founders such as those behind companies like Sun Microsystems, Pixar, Groupon & Linkedin. […]