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Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up and now retargeting provide us marketers with second chance to persuade […]
Displaying ads to a specific site visitor as they surf innocently around the web, hours or even days after they visited your site is targeted at least, as much as ‘stalking’ if you take an extreme view. There is no doubt retargeting or remarketing as it is also known is one of the most powerful […]
By the tender age of 20 years old, Max Teitelbaum had purchased several million Dollars worth of online media buying banner ads to promote affiliate offers and amassing large commissions in the process. Fast forward a few years, Max is now the COO and Co-Founder of What Runs Where a competitive intelligence service that […]