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Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you’ll need to sew your seeds elsewhere too. To grow a larger audience, you’ll have to go beyond your own audience […]
Content Syndication is a term that heralds from broadcast television, and is the reason why shows like Seinfeld and Friends gained such wide exposure. In the same way that television networks licence their shows to other providers, you can licence your own website content to other publishers in order to increase your audience share. […]
Getting your content in front of other people’s audiences by guest blogging is a killer strategy without doubt. Appear on the right blog and you’ll get more visibility and the potential for more targeted traffic and leads. But the problem is, most people don’t know how to guest blog effectively. The traditional guest blog post (that most people […]
In the ocean of online content, unless you can stand up and stand out, your content will almost always fall on blind eyes. In this episode Mars Dorian the branding and all round creative whizz kid reveals how you can get noticed online even in the most crowded of markets. Mars (but from Earth) has got […]