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No longer is having a profile in LinkedIn enough to get you ahead. LinkedIn has changed and those riding the wave of change on the newest social-media content platform are those that are winning with bigger reach and authority. The recent change on LinkedIn is the addition of LinkedIn Pulse, a blog style portal on linkedin.com for […]
Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up and now retargeting provide us marketers with second chance to persuade […]
Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jonathan Mizel have turned to paid traffic with ever growing inventory, segmentation and targeting options […]
There are hundreds of millions of blogs on the internet which makes standing out in the blogosphere hard. With an ever increasing number of bloggers vying for consumers attention, what does it take to stand out above the crowd and be heard? Kristi Hines seems to know how, but then again she should. Aside from […]
Content Syndication is a term that heralds from broadcast television, and is the reason why shows like Seinfeld and Friends gained such wide exposure. In the same way that television networks licence their shows to other providers, you can licence your own website content to other publishers in order to increase your audience share. […]