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A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish. As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window. The solution to that is micro content marketing. But […]
Make your marketing so effective that “selling” is no longer necessary – this is what well-crafted marketing funnels can do for your business. When you have an effective step-by-step process that moves your prospects smoothly from new enquirer to satisfied customer, you will make more money, with less stress. But, the thought of building […]
Creation and consumption of video content is at an all time high. Over 100 hours of video are uploaded to YouTube every minute, and 6 billion hours of video are watched each month on the site according to YouTube—that’s almost an hour for every person on Earth. There is no doubt that YouTube is […]
Joel Comm is a pioneer of the digital world. Responsible for one of the first 18,000 website on the internet, an early Apple app store success story with his best selling iFart app, and the leader in the make money online with Adsense model. Add to that list 9 books which include The Adsense Code, Twitter […]
Today’s guest is a 100% “hype free” marketer. On this episode Jay Baer from Convince and Convert explains why commanding attention on the web, and in the hearts and minds of your customers is created by helping not hyping up your customers. Jay’s approach to marketing requires us to radically rethink old school practices […]