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In my experience, there are two very different Facebook ads camps. The first camp are those who have tried Facebook advertising, but for whom it has not worked. The second camp are those who have tried, then honed their skills on the platform and are now reaping the rewards from successful Facebook campaigns. Getting […]
Google Adwords has evolved into Google’s top source of revenue, and some businesses are paying very high prices for the most expensive Google Adwords. In this infographic, the top 20 keywords for the UAE are revealed. The Google Adwords service works by placing adverts at the top, bottom or beside the ordinary list of search […]
With over 1 billion users worldwide and relatively low ad costs, Facebook is easily the fastest way to reach a large target audience online without burning though bags of cash. But as with any other advertising platform over the internet, CPCs rise, algorithms get updated and targeting strategies need to change. Get up to date […]
As Neville Medhora discovered in a drunken blur one night pushing rave lights, getting your email list to buy your stuff requires more than just selling. You need to find the right way to get them to open your emails, read what you have to say, and decide they need your product to make […]