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YouTube statistics say that every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% year over year – so of course it makes sense to advertise there! The statistics are staggering and they may excite […]
Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you’ll need to sew your seeds elsewhere too. To grow a larger audience, you’ll have to go beyond your own audience […]
No longer is having a profile in LinkedIn enough to get you ahead. LinkedIn has changed and those riding the wave of change on the newest social-media content platform are those that are winning with bigger reach and authority. The recent change on LinkedIn is the addition of LinkedIn Pulse, a blog style portal on linkedin.com for […]
Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up and now retargeting provide us marketers with second chance to persuade […]
Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jonathan Mizel have turned to paid traffic with ever growing inventory, segmentation and targeting options […]