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In my experience, there are two very different Facebook ads camps. The first camp are those who have tried Facebook advertising, but for whom it has not worked. The second camp are those who have tried, then honed their skills on the platform and are now reaping the rewards from successful Facebook campaigns. Getting […]
With over 1 billion users worldwide and relatively low ad costs, Facebook is easily the fastest way to reach a large target audience online without burning though bags of cash. But as with any other advertising platform over the internet, CPCs rise, algorithms get updated and targeting strategies need to change. Get up to date […]
As Neville Medhora discovered in a drunken blur one night pushing rave lights, getting your email list to buy your stuff requires more than just selling. You need to find the right way to get them to open your emails, read what you have to say, and decide they need your product to make […]
Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Keeping track so far? If not, then here’s the rub. 64% of your marketing […]
With many brands experiencing lower than ever visibility it seems that advertising is a necessity if you want visibility in the Facebook News Feed. Getting started on Facebooks Ads platform is easy, but getting real results requires insight and an in depth understanding of the tool. Facebook do provide training, but some of the biggest […]