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A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish. As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window. The solution to that is micro content marketing. But […]
Creation and consumption of video content is at an all time high. Over 100 hours of video are uploaded to YouTube every minute, and 6 billion hours of video are watched each month on the site according to YouTube—that’s almost an hour for every person on Earth. There is no doubt that YouTube is […]
The social media site to build your professional connections, expand your network and grow your business is LinkedIn. Episode 38 brings LinkedIn specialist Viveka von Rosen from Linked In To Business to Traffic Jam as she shares some of her best strategies for engaging and growing a network using LinkedIn. Viveka, known as the […]
From owned media to earned media, from distribution to “shock” Traffic Jam 37 is packed full of all things content. Joining James on this week’s episode is inbound marketing specialist Chad Pollitt from content promotion agency Digital Relevance. We discuss how to avoid content shock and where it’s problem really lies, how to get your […]
Starting her career in marketing with Harley Davidson and prominent motivational speaker Anthony Robbins, Amy Porterfield burned her bridges and dived deep in to social media marketing. 2 years out of Robbins, Amy was approached by Wiley to co-write Facebook for Dummies and she’s not looked backed since. She’s now considered one of the foremost experts on […]