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The pay-per-click model is loved by advertisers, including me, because quite literally you only pay when someone clicks on your ad. No click, no cost. It’s the perfect “fail-safe” advertising model, right? Well, perhaps. Switched on business owners realise that if they get charged when someone clicks on their ad, then their competitors too will […]
I get asked this same question a lot, and it’s a great question. Same question, same answer? No, the answer depends entirely on you. That’s right, you decide how much you spend when you set your Google Adwords daily budget. Let’s say you have a budget of $100 a day to spend on your ads […]
No one clicks the ads right? eh oh wrong! According to a study done by Word Stream clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. Put another way, 64.6% of people click on Google Ads when they are looking to […]
“I can’t see my ads – why aren’t my damn Adwords ads showing?” I’ve responded to this question from confused, occasionally angry customers more than a handful of times. Here’s the scenario….. You (the customer) goes to Google and you type in a search term being targeted by your agency in your campaign…you check […]
Fact! There is no industry filled with more custom gobbledygook (real word, look it up!) than online advertising. CPM, CTR, native ads, contextual display, negative keywords, day parting…. yada, yada yada. I forgive you in advance for swearing if you are about to ask what the $#!@ does all that jargon mean?! Two of the […]