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Will my ads be shown every time someone searches for my keyword?

Q) Will my ads be shown every time someone searches for my keyword? This is a great question and one I get asked a fair bit. Let’s get into the answer…. Each time someone, somewhere in the world searches, the clever people (technology actually) at Google finds all ads whose keywords match that particular search […]

If my competitor clicks on my ads, do I get charged?

The pay-per-click model is loved by advertisers, including me, because quite literally you only pay when someone clicks on your ad. No click, no cost. It’s the perfect “fail-safe” advertising model, right? Well, perhaps. Switched on business owners realise that if they get charged when someone clicks on their ad, then their competitors too will […]

Why do I need an Adwords campaign? No one clicks the ads!

No one clicks the ads right? eh oh wrong! According to a study done by Word Stream clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. Put another way, 64.6% of people click on Google Ads when they are looking to […]

I Can’t See My Ads: Why Aren’t My Adwords Ads Showing?

“I can’t see my ads – why aren’t my damn Adwords ads showing?” I’ve responded to this question from confused, occasionally angry customers more than a handful of times. Here’s the scenario…..   You (the customer) goes to Google and you type in a search term being targeted by your agency in your campaign…you check […]

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