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Why do I need an Adwords campaign? No one clicks the ads!

No one clicks the ads right? eh oh wrong! According to a study done by Word Stream clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. Put another way, 64.6% of people click on Google Ads when they are looking to […]

I Can’t See My Ads: Why Aren’t My Adwords Ads Showing?

“I can’t see my ads – why aren’t my damn Adwords ads showing?” I’ve responded to this question from confused, occasionally angry customers more than a handful of times. Here’s the scenario…..   You (the customer) goes to Google and you type in a search term being targeted by your agency in your campaign…you check […]

Cost-Per-Click Advertising Explained

Fact! There is no industry filled with more custom gobbledygook (real word, look it up!) than online advertising. CPM, CTR, native ads, contextual display, negative keywords, day parting…. yada, yada yada. I forgive you in advance for swearing if you are about to ask what the $#!@ does all that jargon mean?! Two of the […]

Three Mobile Site Design Must-Haves For Pay Per Click Management Teams

Mobile websites will be viewed more often than desktop sites by 2015 – the question now is, are you ready for it? In this week’s update for Pay Per Click Management, we have three must haves for your mobile site design. In this Video: 00:12 – What the Statistics tell us today 00:30 – Fast […]

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