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On this episode I am joined by Alex Coté, the founder of Cloze.com for a fireside chat about the role employees take in building your company brand on social media. After 10 years of social media, businesses are finally realising that the collective voice of their employees is more powerful and authentic than their own. […]
Neil Patel, the man behind the Quick Sprout blog, Kiss Metrics and Crazy Egg helps some of the biggest companies on the planet drive traffic and revenue. Amazon, NBC, General Motors and Hewlett Packard all have him on speed dial for when they need a bump in sales. The Wall Street Journal calls him a […]
Q) Will my ads be shown every time someone searches for my keyword? This is a great question and one I get asked a fair bit. Let’s get into the answer…. Each time someone, somewhere in the world searches, the clever people (technology actually) at Google finds all ads whose keywords match that particular search […]
The world of search is constantly changing and how it was defined in the past does not reflect how it works today. With the evolution of Semantic Search, the practice of Search Engine Optimisation has evolved (thankfully) too. The skewing of results through manipulative tactics is near on gone, and the way to reign […]
The pay-per-click model is loved by advertisers, including me, because quite literally you only pay when someone clicks on your ad. No click, no cost. It’s the perfect “fail-safe” advertising model, right? Well, perhaps. Switched on business owners realise that if they get charged when someone clicks on their ad, then their competitors too will […]