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Q) Will my ads be shown every time someone searches for my keyword? This is a great question and one I get asked a fair bit. Let’s get into the answer…. Each time someone, somewhere in the world searches, the clever people (technology actually) at Google finds all ads whose keywords match that particular search […]
The world of search is constantly changing and how it was defined in the past does not reflect how it works today. With the evolution of Semantic Search, the practice of Search Engine Optimisation has evolved (thankfully) too. The skewing of results through manipulative tactics is near on gone, and the way to reign […]
The pay-per-click model is loved by advertisers, including me, because quite literally you only pay when someone clicks on your ad. No click, no cost. It’s the perfect “fail-safe” advertising model, right? Well, perhaps. Switched on business owners realise that if they get charged when someone clicks on their ad, then their competitors too will […]
I get asked this same question a lot, and it’s a great question. Same question, same answer? No, the answer depends entirely on you. That’s right, you decide how much you spend when you set your Google Adwords daily budget. Let’s say you have a budget of $100 a day to spend on your ads […]
No one clicks the ads right? eh oh wrong! According to a study done by Word Stream clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. Put another way, 64.6% of people click on Google Ads when they are looking to […]