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Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jonathan Mizel have turned to paid traffic with ever growing inventory, segmentation and targeting options […]
SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher Google, by far, has the greatest market share of all search engines world-wide. So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should display your wares on Google. Google has virtually limitless information about the who, what, […]
Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Keeping track so far? If not, then here’s the rub. 64% of your marketing […]
Q) Will my ads be shown every time someone searches for my keyword? This is a great question and one I get asked a fair bit. Let’s get into the answer…. Each time someone, somewhere in the world searches, the clever people (technology actually) at Google finds all ads whose keywords match that particular search […]
The pay-per-click model is loved by advertisers, including me, because quite literally you only pay when someone clicks on your ad. No click, no cost. It’s the perfect “fail-safe” advertising model, right? Well, perhaps. Switched on business owners realise that if they get charged when someone clicks on their ad, then their competitors too will […]